The best website or blog visitor generation strategy for small businesses and individual entrepreneurs.

A young entrepreneur
By using the word “best” I mean at least one very important thing which is “cost effective”. This means that within a small player’s usually tight budget the best strategy must bring decent results.  One should also note that a small player may not have a budget at all. This is also okay that is why there is a name for it called frugality. But despite the limited resources the issue here is that it is possible to generate website or blog visitors who can be converted to paying customers by tapping three biggest networks (by confirmed membership) namely Facebook, Linkedin and Twitter. Irrespective of the importance of money, a lack of it cannot be a stumbling block to your success!






Basic visitor generation strategy

These are those simple things common in the aforementioned sites that they usually recommended for members to get the best out of the networks. Over and above an understanding of these one can then go to the next level which is building an advanced strategy in order to beat his competition which is using the basic strategy. But before this its wise to start with the latter and look at some of those things that constitute it and how best to use them.  

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1. Profile optimization

Given that your social media profile (Facebook, Linkedin and Twitter) serves as the gateway to your primary web presence, it is wise that you have a compelling profile. How? Here is how you can do it.

i) Headline wording
Social networks offer a headline that describes what you do. So on the headline you must place keywords pertaining your niche details like health and wellness products distributor, freelance writer, lawyer specializing in conveyancing and litigation, etc. This help you to get more views when people search more related queries so that relevant readers can find and connect to you. A link to your blog or site must be on your profile.

ii) Some social networks provides you with what others in your industry are using so that you can take an idea from there.

iii) Add your posts in the summary sections
Social networks especially LinkedIn provides you a summary section just below your profile details. You must leverage it to place links to your most appealing blog posts because a summery is one of the things a visitor see when he or she visits your profile.

2. Status Updates

Status updates are done on the home page of your account. With Twitter this is where you tweet. Here is important advice on how you should use it.

i) Post images with an optimum size of around 40kb
An image that takes up more space in the news feed boost visibility and for this to happen it  should be optimum size that is not  too small or too big. I therefore, recommend a size of around 40kb.

ii) Ask questions
Questions naturally invoke a response, don’t they? On status updates use curiosity-invoking questions accompanied by a link to your blog or site.

iii) Posts your regular blog posts
If you have a blog and make regular posts you should also regularly post such content as status updates. Doing this consolidates your audience on social media as they will perceive you as reliable. When posting you paste a link of your particular page and wait for the social network preview that must be constituted by the main image and headline. Once there is a preview you delete the https link before posting because it does not look neat to be included in an update. The image should be the optimum size (40kb) as recommended above.

 Advanced visitor generation strategy – Brand advocacy

Brand advocacy is when a center of influence like a close friend, relative, customer or employee of a business “ proactively shares about the company to their networks via social, word of mouth, email, or through content without any incentive other than their love for the brand. You may have also seen or heard the term “brand ambassador,” which is a pretty interchangeable meaning with a brand advocate. But a brand advocate or “brand ambassador” will rep your brand, show support, and even influence the buying habits of others.”  Everyone Social 
Advantage to small players
As you may guess the biggest advantage for small players is that brand advocacy is free or almost free yet its very effective.






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