Anatomy of a brochure

How can one create a brochure that sell? This is the million dollar question that must be on the lips of every sales person because a brochure plays a role in the conversion of prospective customers to paying ones. I am therefore, going to show you winning ideas that I have implemented in my brochure creation that helped me gain paying customers. Here are some of them;

1. Customer focus

First and foremost your brochure must bring into prominence how it will solve the customer’s problem. The product and its price must be explained in the context of the value proposition. Value is a matter of belief so you should make customers believe in the value you are offering by showing them how it is a problem solver. Above all this will help in reducing resistance that customers may have towards your price. At the end you will not need to reduce your charge.

2. Feature only the desired product

Feature the product that addresses the pressing need of the moment. A product clatter can cause indecision in a customer so sell one product at a time and cross sell related products later. Cross selling is the wisdom of selling a product to a customer who already have trust in you due to successful business involving a related product. Remember you cannot make it by trying to hit two birds with one stone !

3. Your social media accounts

Sometimes there is a need for follow up because its not always the case that when you meet a prospective customer he or she will buy there and then. This is where social media comes into play and it’s the best for the purpose the world over. Facebook for example has 2.7 billion people so its easier to use it for following up, nurturing leads at various levels in the sales funnel and even customer relations management (CRM). CRM is all about taking care of the customer after sale this is critical because past clients are a gold mine for referrals. So for all these great things to happen it all start with you placing your social media accounts on the brochure. 

Top social platforms I recommend in order to get return on investment are Facebook, Twitter and LinkedIn. I have heard some say its all play and no work on these platforms. That’s incorrect. Many people myself included are realizing great business from these platforms and you can also make a difference through them.