Blogging for business! 3 reasons why you should do it now!

Blogging for business is one of the best ways of generating leads. Success in closing deals is contingent primarily upon a supply of quality leads and secondarily upon a sales person’s qualifications. A salesperson will never do magic over a poor lead supply situation as long as a prospect is not motivated in terms of money, need, authority and time . It is fallacious to think that sales people create motivation by talking excessively. The only way to have a motivated seller is simply to diligently deploy measures for finding one already motivated. Blogging is not only one of these measures but one of the best in this digital age. Here are three reasons why this is so.

1. Industry authority

People as social creatures do business in the context of trust and a relationship. Therefore, it is worth while to deliberately take measures that create, maintain and enhance trust within your target market . An industry authority is one perception by which people can trust you and be ready to part with money in your favour.

Problem centric content = Industry Authority = Trust = $

There is no doubt that the best way to win people’s hearts is by addressing their problems or needs. Blogging is the perfect way a business can use through regular articles, videos, podcasts etc  that are all  problem centric. Successfully harnessing problem centric information for marketing campaigns indeed is as good as getting a license to print money for some time.

2. Monetization

Running marketing campaigns at a low budget is a good achievement but making the campaigns generate own revenue is unparalleled genius. The later is a possibility through blogging because there are professionals in other industries who are willing to pay for the traffic your blogging generate from the world wide web overtime. This is a real opportunity to monetize your blogging so that it transition into becoming a free standing business unit able to produce own revenue.

3. Search Engine Optimization (SEO)

Ranking top on Google search results is a highly coveted million dollar achievement in the digital marketing space. This is due to what is know as search engine optimization (SEO). It is so coveted such that some marketers have resorted to SEO technics that are abhorred by search engines and they have gotten themselves heavily penalised. Knowing how to navigate between what tactics are acceptable and what are not has become important in digital marketing.

Regular Blogging = SEO = $

 But there is no worry for those who are into blogging because its considered as the natural way of getting the attention of all search engines including Yahoo, Google and Bing. Blogging is all about publishing fresh content regularly and this aligns well with search engines principles because their success is rated by their ability to produce the latest information in record time.