Entrepreneur Or Slave
So you face these challenges and important issues …
1. Your business is facing too many competitors.
2.Your sales are poor
3. Wondering how you can convert your social media connections to
customers.
4.You lack effective digital marketing know how
5.You dream BIG
6.You enjoy learning new ideas
7.Your current education isn’t suffice for digital marketing
8.You spread yourself thin through multi-tasking
9.You have a lot to do but little time
About The Author
In summary the benefits
gained from this are; (1) increased and
sustainable sales (2) relieving the marketing function / helping entrepreneurs
focus on less (3) gaining digital marketing skill (4) achievement of business goals .
I do relate …
Here is my own story. A generous friend called Thando helped me in 2007
to get employment as a Sales Negotiator at a real estate agency.
As the national economy went under my father always told me to start my
own thing. So the entrepreneurial nature of commission based employment
resonated with me but no one told me about what needed to be done to earn the
commission.
The property market had vicious competition. I was not prepared for it. I
was just a school leaver who only knew poem writing.
I still have fond memories of my masterpiece Wilderness Wanderer which talked about a beautiful girl searching
for true love. Indeed, I was equipped with a table knife for a gun fight. I
lost the fight because I was eventually fired.
I joined another estate agency. This time I wasn’t fired but the agency
owner simply told me the words, “maybe selling real estate isn’t for you.” I
left on my own.
Ultimately, I had to answer one question, “How can I improve my sales?”
I wasn’t prepared to quite yet. Being penniless and at the deep end I
tried to make do with what was there.
So I managed to turn poem writing into property article writing. Noticing
the new development my friend helped me set up a blog.
I am forever grateful for this because the blog published my property
articles on the internet thereby marketing myself to a wider audience at zero
cost (blogger is free).
A
turning point …
The year 2014 was a turning point because after years of try and error
the new approach finally paid dividends as I earned USD 1 000.00.
It all started when I wrote an article titled,
This article resonated with a Harare lady. She had just purchased a Msasa
(Harare) house from a seriously-ill seller and there was an outstanding
balance.
After reading the post she decided to clear this balance by selling another
property - a piece of land in Madokero (Harare).
I was the real estate agent she commissioned to do the job on her behalf.
Finally, I had discovered the winning formula!
Success happened when I was at my last real estate agency. Of course I
wasn’t fired this time but I left with full honors!
After the digital marketing miracle of 2014 I was emboldened to start a
digital marketing agency in pursuit of the vision of starting my own thing.
1. Multitasking Tires
the Brain
When people think of multitasking, they think they’re doing two
things at a time. But technically multitasking is rapidly
switching between tasks, not really doing two or more things at once.
The issue with performance comes into play when you consider
that your brain actually has to stop doing one thing in order to move to
another.
The act of rapidly starting and stopping over and over again is
what tires your brain out and increases your overall feeling of exhaustion.
But
that’s not all that’s going on.
To make matters worse, you also experience a
hangover of sorts between the tasks. Like your brain still has tentacles in the
past task as it moves to the next one. Unresolved or “in-process” tasks don’t
just release their hold on your thinking when you move to the next thing.
2. Multitasking
Reduces Quality Of Work
If you work on two things at once, you aren’t devoting
your attention to any one thing. With limited focus, you’re bound to make
mistakes.
For example, if you’re trying to troubleshoot an issue
for a client on the phone while answering emails, you won’t do either
accurately because you’re not truly focusing on either task.
3. Multitasking Lowers
Your IQ
A study conducted by the Institute of
Psychiatry shows the disturbing effect of multitasking. The report indicates an
increasing addiction to technology, with people checking emails and text
messages constantly when they should be paying attention to something else like
a conference call.
The constant barrage of messages, which
researchers termed “infomania,” was shown to result in a 10-point decrease in
IQ among participants. Interestingly, the study also notes that this
“infomania”-related IQ drop is more than twice that found in studies on the
impact of smoking marijuana and IQ.
4. Multitasking Reduces
Productivity
In the end, trying to multitask hurts your productivity.
Your brain simply can’t juggle several tasks at once efficiently.
Comments
Post a Comment