The LinkedIn Connections Converter Special Part 1

 

Hey everybody this is Cain Ndhlovu founder of Sunrise Digital Marketing Agency and creator of this three part free training series for you on The LinkedIn Connections Converter Special Part 1 to 3.

How do you become a successful entrepreneur and create wealth for yourself and generations to come ? After creating a new product, service or company how do you generate revenue ? How do you create good reputation ? How can you have partnerships and business relationships so that you become a successful entrepreneur and create wealth ?

Well there is only one answer and that answer is just one word – a Launch. Jump starting your marketing of a new product, service or company with a launch is very important. For example it helps you generate sales covering development and launch costs and giving you a profit.

If your newly launched product sells well or fills an unaddressed consumer need - particularly one ignored by other companies - your company can become an industry leader with a reputation for developing industry-changing products and bringing them to market.

To this end my first of its kind free course The LinkedIn Connections Converter Special Part 1 to 3 gives you an opportunity to realize your dream of becoming a wealthy and successful entrepreneur by teaching you how to launch a new product, service, company, website etc cost effectively online.

Part 1 teaches you about a product launch formula proven to work the world over. Part 2 teaches you how to implement it. Part 3 answers some questions people like you are asking.

To get started with Part 1 let me tell you how I got involved in this. How can you as well ?

You know I was just a newcomer in the real estate industry and I had just left high school. On one occasion I was fired and on another my boss told me “maybe selling real estate isn’t for you”. These were difficult moments in my career because I had to survive. So the biggest question was “How can I improve my sales of real estate?”

I had no relevant experience at all because I was just a high school leaver who only knew poem writing. I was also alone. The people who were supposed to act as my mentors could not help. These were people like me who were trying to survive an economic meltdown.

 At a time when internet based media were opening up many opportunities some were afraid of technology something called technophobia. Probably this was one of the reasons why we were starving.

 Meanwhile my friends and I were being dazzled by the emergency of social media. All along we knew networking as something that happened only in the physical space at paid events like expos but now it had also moved to the digital space  for free.

So I joined at first Facebook and then LinkedIn and Twitter later. A great interest in social media media had been aroused in me so I became a blogger too. Furthermore, I begun getting real estate videos from You Tube also.

 A turning point …

 The internet helped me reach several milestones.

 Firstly I managed to earn $1 000.00 worth of commission through the help of my blog Property Matters News in 2014.

                                            It all started when I wrote an article titled,

 “ Financial consequences of purchasing property from a seriously-ill seller and other purchases to avoid ”.

Leveraging on my writing ability has been key for the creation of content like articles, audios and scripts. I plan to turn my articles into videos soon. Ever since I left high school in 2002 I have been writing so in total I have been writing for 20 years.

This property article resonated with a Harare lady.

She had just purchased a Msasa house from a seriously-ill seller and there was an outstanding balance. After reading the post she decided to clear this balance by selling another property - a piece of land in Madokero . I was the real estate agent she commissioned to do the new sale on her behalf.

This highly motivated me because I took it as a vote of confidence  confirming  that my new social media based marketing methods worked.

Secondly, the internet helped me secure customers easily.  On social media - LinkedIn, Facebook, Whatsapp, Twitter you have access to millions by the click of a button. To do this I have invented a social prospecting technic called script prospecting.

 Social prospecting involves monitoring and / or searching social networks for signs of customer interest, immediate and future buying intent.

 We shall learn more about my innovation script prospecting in Part 2 were I shall teach you how to easily implement the product launch formula. 

 The results …

Script prospecting has been an amazing catalyst in the achievement of a high school leaver’s dream – converting social media connections to paying customers like these.

Finally, on the internet I have met world class mentors on the digital marketing topic thereby taking my knowledge of digital marketing to the next level.

A mentor is a person who has attained success in a particular area and from whom you can learn. I prefer learning from a mentor than a college lecturer because the former rises and fall with results. He is like a football coach -your Alex Ferguson, Jose Morinho, Pep Guardiola .

I have never seen teachers being fired for poor O Level results but I always hear about coaches being fired everyday for poor results.

In the online marketing space one such mentor is an internet millionaire called Jeff Walker.  Jeff shares the ideas that made him a millionaire and those ideas are that when you create a new product you must jump start its marketing through a launch as opposed to just “dropping” the new product onto the market.

Jeff share these ideas in his book titled Launch a New York Times best seller. Consequently, these ideas have been used by entrepreneurs around the world for online and offline products ranging from courses to new businesses raising millions in initial revenue.  

An Internet Millionaire’s Secret To A Successful Online Launch

Jeff Walker was a stay-at-home dad who had failed in the corporate world in the mid 90s. To improve his poor financial situation he decided to get started by enrolling in grad school. But since it was after five years out of the work force he wanted to first boost his resume  in order to be accepted. To do this he started an online newsletter that offered free tips about the stock market.

This did it and he secured a place at grad school.

A week before his first class he decided to monetize his newsletter and he tried to pitch his idea through email. Much to his surprise it worked and people sent him physical checks for a successful launch of $1, 650.  That day, his life changed forever as the entrepreneurial spark became real.

Instantly, he thought, “If I can do it once, I can do it again… and better.” 

On the first day of grad school, he decided to drop out, and the rest is history. He went on to do bigger launches from $6,000 to $8,000 to $140,000 and 18 months later, a $34,000 launch. Then, a few short years later, he had his first six-figure launch in 2000 - which was unheard of in those times.

He has been gracious enough to share the outline of his  Product Launch Formula.

The Product Launch Formula

The whole idea is that turn your marketing into an event. A good example of this is Hollywood . They release a trailer a year in advance, and then 6 mnths in advance , a month in advance and they sent their actors out for talk shows and suddenly everyone is talking about the movie before it even come out.

With the product launch formula we are taking that power of the pre launch, the power of the buzz campaign and we are bringing it into all kinds of businesses especially those within the micro, small to medium category.

To do this there are three critical tools you must therefore, use as follows;

1. Stories

2. Sequences

3. Mental Triggers

 

1. Stories

Telling an emotional story of how you got started in your journey is a powerful way of establishing authority. Stories helps your online audience to relate and resonate with you. All this is important because before going through what you want to say people ask, “Why should I listen to this guy ?” So telling your story at the outset is very important because it answers this question.

2. Sequences

There are four types of sequences in the product launch formula as follows;

 i. Pre pre launch, ii. Pre launch iii. Open cart iv. Post cart

i. Pre pre launch sequence

This is the very first activity you do even before the product is completely developed. Here you are basically creating curiosity about what is to come. Also as the very first phase you should create a mailing list. You are not selling anything yet ! The pre pre launch leads your audience to the pre launch.

ii. Pre launch sequence

Again here you are not selling anything yet but you are sharing three types of free value. You send the free content to the mailing list you created during the pre pre launch. Marketing shouldn’t be about buy my staff, buy my staff but you must give free value or content first. This is the essence of content marketing.

So this content can be a blog post, a video or PDF. Your platform should allow for comments in order for your audience to share their views thereby creating a community. A blog post does the job really well in this regard.

Three types of content during the pre launch sequence;

Pre launch content 1- Opportunity

Pre launch content 2 – Transformation

Pre launch content 3 – Ownership

The pre launch content 3 must lead your audience into the open cart sequence.

iii. Open cart sequence

This is were you begin selling your offer and taking orders. As opposed to the traditional long form sales letter Jeff introduced the sideways sales latter. This means the open cart phase is also an event that takes between 5 to 7 days. In a product launch you must engineer your marketing. You cant risk just dropping a new product into the market and hope it sell. Jeff call this Hope Marketing. You must not do that.   

iv. Post cart sequence

Once the promotion is over it does not mean you are done. You can cross sell, down sell or up sell additional products. After the trust created when a customer bought your product during the open cart sequence you can leverage and sell something additional.

 For example if you sold a laptop you can cross sell a laptop bag ! Then, the whole sequence starts over again until your next official launch.

(3) Mental Triggers

Mental triggers are factors that impact how we make decisions. Lets go through three important ones here;

i. Authority

When we perceive someone is in a position of authority then we pay more attention to them. As you share free value you are actually teaching and by so doing you are creating enormous authority. You are positioning yourself as the go to expert.

 For example if you teach what you have results in you become a results expert. Other types of experts are the reporter expert and the role model. The reporter expert is the person who synthesize a lot of ideas from everybody else and reports that so that they minimize your time of research. The role model is the person you admire and respect who is going to help you improve your life and grow your business.

ii. Social proof

This is the idea that when we see a lot of other people doing something then we will do it as well. For instance Amazon reviews - you go to Amazon you look at one product and it got 12 reviews but the other one has got 12 000 reviews. You are going to think that there is something going on with the 12 000 reviews. Isn’t it ?

So when you post your free value under the pre launch sequence on say a blog people are going to comment below creating a community. This will create social proof that will eventually work in your sales’ favour.

  iii. Scarcity

When there is a limited amount of something we tend to want it more. The open cart is the last sequence and as you go towards the end of the open cart sequence you have to ensure that there is a definitive end to you launch.

By this I mean they have to act by the end of the launch or some negative consequence takes place. Its either the offer is no longer quite as attractive or the price goes up or the offer comes off the market.

Implementing The Product Launch Formula

The Product Launch Formula is as its name suggest a formula. This formula however, is responsible for helping thousands of entrepreneurs successfully raise  millions in initial sales of new products. So the most important question now is “How do you implement it?” 

Pre pre launch sequence

This is the first thing you must do in the product launch formula. The most important activity here is creating a mailing list of leads. A lead is a prospective customer. In digital marketing a person who exchanges contact details for free content becomes a prospective customer or a lead. First name and surname plus an email address can suffice as contact details. You then use these to create a mailing list.

But what tools do you use to do this ? A common tool best for the job is known as an opt in page. However, I have created script prospecting for a lay man to use for the job of securing leads simply because its not only effective but also easy to use on social networks like LinkedIn and Facebook that everyone is familiar with.

Having a combined 20 years writing and digital marketing experience I have not only invented script prospecting but I created tried and tested ways to adopt and easily implement the product launch formula using powerful digital marketing tools that everybody is familiar with or already is using like the following ;

1. LinkedIn and Facebook

2. Google Mail or Gmail

3. Google Contacts

4. Google Drive

4. Blogger

Showing you step by step how these and other tools make the product launch formula live for you so that you become successful and create wealth is going to be the subject of The LinkedIn Connections Converter Special Part 2. So watch out for it !

In the meantime, I look forward to seeing your feedback in the comments section below.

Thanks.