3 Bad things to happen if you fail to get enough customers for your network marketing business, side hustle or small enterprise !
So you face these challenges and important issues …
1. Your business is facing too many competitors.
2.Your sales are poor
3. Wondering how you can convert your social media connections to customers.
4.You lack effective digital marketing know how
5.You dream BIG
6.You enjoy learning new ideas
7.Your current education isn’t suffice for digital marketing
8.You spread yourself thin through multi-tasking
9.You have a lot to do but little time
About The Author
Hie ! Iam Cain Ndhlovu the founder of Sunrise Digital Marketing Agency in Harare, Zimbabwe. I help startups and entrepreneurs through provision of outsourced digital marketing services that generate sales on their behalf so that their businesses can grow to medium sized enterprises.
In summary the benefits gained from this are; (1) increased and sustainable sales (2) relieving the marketing function / helping entrepreneurs focus on less (3) gaining digital marketing skill (4) achievement of business goals .
I do relate …
Here is my own story. A generous friend called Thando helped me in 2007 to get employment as a Sales Negotiator at a real estate agency.
As the national economy went under my father always told me to start my own thing. So the entrepreneurial nature of commission based employment resonated with me but no one told me about what needed to be done to earn the commission.
The property market had vicious competition. I was not prepared for it. I was just a school leaver who only knew poem writing.
I still have fond memories of my masterpiece Wilderness Wanderer which talked about a beautiful girl searching for true love. Indeed, I was equipped with a table knife for a gun fight. I lost the fight because I was eventually fired.
I joined another estate agency. This time I wasn’t fired but the agency owner simply told me the words, “maybe selling real estate isn’t for you.” I left on my own.
Ultimately, I had to answer one question, “How can I improve my sales?”
I wasn’t prepared to quite yet. Being penniless and at the deep end I tried to make do with what was there.
So I managed to turn poem writing into property article writing. Noticing the new development my friend helped me set up a blog.
I am forever grateful for this because the blog published my property articles on the internet thereby marketing myself to a wider audience at zero cost (blogger is free).
A turning point …
The year 2014 was a turning point because after years of try and error the new approach finally paid dividends as I earned USD 1 000.00.
It all started when I wrote an article titled,
This article resonated with a Harare lady. She had just purchased a Msasa (Harare) house from a seriously-ill seller and there was an outstanding balance.
After reading the post she decided to clear this balance by selling another property - a piece of land in Madokero (Harare).
I was the real estate agent she commissioned to do the job on her behalf. Finally, I had discovered the winning formula!
Success happened when I was at my last real estate agency. Of course I wasn’t fired this time but I left with full honors!
After the digital marketing miracle of 2014 I was emboldened to start a digital marketing agency in pursuit of the vision of starting my own thing.
3 Bad things to happen if you fail to get enough customers for your network marketing business, side hustle or small enterprise !
(1) Jack of all trades but master of none
Many micro entrepreneurs when they fail in a particular business venture they try another one. Network marketing distributors join another company. What surprises me is that they end up trying a million things or joining almost every network marketing firm in the country. At the end you are a jack of all trades but master of none. The reason why this happens is that the root of the problem isn’t what you are currently doing but is in that you do not have a marketing system that sustainably and predictably generate customers for you. A survey on Zimbabwe by the World Bank discovered that many small entrepreneurs lack in effective promotional methods like digital marketing.
(2) Financial loss
Failure to get enough customers most likely means financial loss because there wont be enough income to cover expenses. This is common accounting knowledge that even a grand mother running a vegetable stall is aware of.
(3) Personal pain
Following to the above financial loss most likely lead to personal pain. Many small entrepreneurs use funds like their children’s school fees or loans borrowed from family and friends as capital hoping to pay back the money if their start up succeeds. The funds are unlikely to be paid back if the enterprise fail to acquire enough customers. As a result personal relationships can be strained or broken down.
4 Common Digital Marketing Mistakes
Someone may say but, “ Iam doing digital marketing still there are no customers.” You may be doing it the wrong way. Here are four common digital marketing mistakes .
1. Not marketing your website or blog
Many believe that once a site is live it will market itself and visitors will flock to it in their millions. This is fallacious. Without real efforts to distribute your site’s content especially on social media and search engines your site is wasted resource. There are over 1 billion websites on the internet today so what are the chances of someone stumbling upon yours?
2. Having unrealistic expectations
Sometimes this is caused by the assumption that online initiatives have overnight results. Yes there are cases of exceptional success but these are rare at best. If you are wise you don’t base strategy on exception but on the rule and the rule is that online success is built upon hard work not shortcuts.
3. Engaging in shady practices
An certain programmer once told me he could improve my blog’s ranking on Google for certain key words. When I asked him to explain how I discovered that his methods were what Google call SEO spam or black hat methods that may involve tricking the search engine into giving you a better search ranking for certain key words. Google has invested millions for combating SEO spam that is why they have developed software programs like Google Penguin. Being penalized by Google is something difficult to fix. You may experience a short term gain but eventually you will loose.
4. Marketing to everyone
Many companies erroneously measure a website’s success by the quantity not quality of visitors. A site require the right visitors because at the end you need visitors who will convert to customers.
THANK YOU FOR READING
Comments
Post a Comment