You must avoid this common online marketing mistake !

 

You have been doing online marketing for sometime now. You have been active making things like Facebook posts regularly. But you are getting worried now because your online marketing has not made any meaning difference. You cant say those posts have given you good clients that have really taken your company to the next level.

This is frustrating considering that online marketing is billed as the best. You are also spending money so you want a return on investment. What might be going wrong ? Well in this blog post I will share with you about a common online marketing mistake many small businesses make.

So what is this mistake ? You see to get wonderful results from online marketing your efforts must be comprehensive by including five items which make up what is called the sales funnel process. These are (1) lead generation and prospecting, (2) pre-qualification of leads (3) demonstration of value (4) closing and negotiating and (5) delivery and fulfilment .

The sales funnel process refers to the buying process that companies lead customers through when purchasing products. Here is a diagram illustrating the sales funnel process;

So from the word go it is important to note that the sales funnel process operate comprehensively and this means that you cannot do one thing and leave the others. For example if you decide to boost a post on Facebook or LinkedIn which is a top of the funnel activity called lead generation then you must have the rest of the funnel optimized otherwise you are flushing money down the toilet.

Optimizing the rest of the funnel means making sure that other stages of the funnel like pre-qualification of leads, demonstration of value, closing and negotiating etc are there and working.

Few examples of other activities or tools you must also do or use in addition to boosting a post are employing opt in pages for pre-qualification and writing content like blog posts, e-books etc for demonstration of value.

My upcoming course Start-up Growth Mastermind goes into detail with the important issue of the sales funnel process. In the meantime, I am sending you bonus articles like this one. In order not to miss any of these please follow our social media pages below. 

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