How To Create A Free Marketing Blog ? - From Concept To Profit Part 2

 

Hey welcome back! Welcome to Part 2 of From Concept To Profit: A New Product Digital Marketing Blueprint training series. Thank you for the support and participating in Part 1. In Part 1 I introduced you to an amazing opportunity called a Product Launch and associated how-to-detail that can enable you to leave the life of your dreams as an entrepreneur.

 

                                                About The Author 

    Hie ! Iam Cain Ndhlovu the founder of Sunrise Digital Marketing Agency in Harare, Zimbabwe.

 I help startups and entrepreneurs launch new products online so that they stimulate sales, become successful and be able to live the life of their dreams.

This opportunity will make this happen because it cures a

 perennial problem associated with selling a new product. It is

 a fact that people will not buy from the shelve a product they

 do not know about.

Product Launch Overview

Create a mailing list + Create a blog post + Create free value x3 + Sell product as a limited offer = Customer

Furthermore, Part 1 was also an opportunity for getting important how-to-detail pertaining mailing list creation.

As you can see in the overview above a mailing list is the first thing to have when doing a Product Launch or any digital marketing campaign.

A mailing list is widely considered as a digital marketer’s insurance policy because it is an asset you can truly own. Indeed, it is your piece of online real estate. Therefore, its critical!

Four steps for creating a mailing list

Step 1

Know your customer – Create a buyer persona

 

The first step is to know your customer. I taught you that you should therefore, create a buyer persona. A buyer persona helps create tailor made content that resonate with your ideal customer.

 

Step 2

Create a lead magnet plus a blog post

 

Creating a buyer persona enables you to create a lead magnet. A lead magnet enables you to pre-qualify people who goes on the mailing list so that you ensure from the start that only leads goes to your mailing list.

 

Step 3

Mailing list creation technics

 

I taught you that in order to create a clean mailing list you must pre-qualify those who go into the mailing list. Pre-qualification is for sizing prospects up for how well they fit with what you have to offer. In order to do this you use (1) an opt-in page or (2) social prospecting.

 

Step 4

How to use email marketing platforms - Google Mail And Contacts

After securing a lead by having their name and e-mail address you create the actual mailing list using e-mail marketing platforms. I taught you how to use two namely Google Mail and Contacts.

 

So these are the four steps for creating a mailing list.

Part 1 unveiled an opportunity called a Product Launch and associated how-to-detail. A product launch cures a perennial problem associated with selling a new product. Mastering it as an entrepreneur is as good as acquiring a license to print money for some time.

In Part 2 we will expand more on this opportunity by giving you more how-to-detail this time focusing on blog creation. As you can see from the Product Launch Overview a blog post is one of the things you must also have in order to do a Product launch.  

But to make a blog post you should first make a blog. Right ? So how do you do that ?

To begin let me walk you back into time a little bit and tell you about how I got started in all of this.

How do people get involved in this and how can you as well. Well you know the way I got involved in this isn’t some big strategy play.

But it was something I was forced into by poor sales results.

 Its an exciting story about my first years in real estate.

As the Zimbabwean economy went under my father always told me to start my own “thing”.

 

Having being influenced by my father to like entrepreneurship I was attracted to real estate.

 

But the competition there wasn’t kind to a newcomer.

 

You know I was just a school leaver who only

 knew poem writing.

 

I still have fond memories of my masterpiece Wilderness Wanderer which talked about a beautiful girl searching for true love. So I had no marketing skill at all, and I was eventually fired for poor sales.

 

I joined another real estate agency. This time I wasn’t fired but the agency owner simply told me the words, “maybe selling real estate isn’t for you” so I left on my own.

 

Ultimately, I had to answer one question, “How

 can I improve my sales of real estate?”

Being on death ground my creativity was stimulated and I managed to turn poem writing to property article writing. At first I distributed the articles by e-mail as PDFs but I realized that to reach a bigger audience I also needed to be on the world wide web.

 A generous friend introduced me to a blog and my first blog called Property Matters News was born.

Overtime I continued improving and perfecting my knowledge of a blog.

 

        A turning point  …

The year 2014 was a turning point because I managed to attract a client who would later pay me USD 1 000.00 commission after she read a blog article titled;

 

 “ Financial consequences of purchasing property from a seriously-ill seller and other purchases to avoid ”.

My increased knowledge of blogging and digital marketing continued to earn me more clients.

Later two start-up owners after going through my LinkedIn profile approached me so that I could help them transform their concept into a viable website.

Here is what one of them has to say;

 

“ We commissioned Cain to develop a website

 for us from the concept we had for a new

 platform in Men’s Health support and advice.”

Pete Schuil

Director and Shareholder

Harare, Zimbabwe

 

You know in the first meeting with Mr Schuil at Munhumutapa Hotel Harare I turned him down because  More ...