6 Digital marketing secrets on how to recruit at will for your network marketing enterprise in Zimbabwe
Iam Cain Ndhlovu the founder of Sunrise Digital Marketing
Agency in Harare, creator of a free online training titled From Concept To Profit: A New Product Digital Marketing Blueprint, a
blogger and I help startups and
entrepreneurs launch new products online so that they stimulate sales, become
successful and be able to live the life of their dreams.
I think you should also know how I got started in digital
marketing. You know my story about how I got started in digital marketing is an
exciting one because its not some big strategy play but a humble beginnings one
stimulated by a strive to improve sales and to improve one self in a
challenging environment. Did you know I do not even have a degree or college
qualification ? So how did I get to know about all these things ?
You see everything was initiated by the
collapsing of the Zimbabwean economy and my father had to tell me to start my
own “thing”. Having being influenced by my father to like entrepreneurship I
was attracted to real estate because I thought a commission based employment
would be a perfect start.
But the competition there wasn’t kind
to a newcomer. You know I was just a school leaver who only knew poem writing.
I still have fond memories of my masterpiece Wilderness Wanderer which talked about a beautiful girl searching
for true love. So I had no marketing skill at all, and I was eventually fired
for poor sales.
I joined another real estate agency.
This time I wasn’t fired but the agency owner simply told me the words, “maybe
selling real estate isn’t for you” so I left on my own.
Ultimately, I had to answer one question,
“How can I improve my sales of real estate?”
Being on death ground my creativity was
stimulated and I managed to turn poem writing to property article writing.
At first I distributed the articles by
e-mail as PDFs but I realized that to reach a bigger audience I also needed to
be on the world wide web.
A generous friend introduced me to a
blog and my first blog called Property Matters News was born. Overtime I
continued improving and perfecting my knowledge of a blog.
A turning point …
The year 2014 was a turning point
because I managed to attract a client who would later pay me USD 1 000.00
commission after she read a blog article titled;
“ Financial consequences of purchasing
property from a seriously-ill seller and other purchases to avoid ”.
This article
resonated with the lady because she had purchased a Harare house in Msasa from
a seriously ill seller. There was an outstanding balance. She decided to clear
the balance by selling a piece of land in Madokero.
#1 Lead generation
The reason for lead generation is getting awareness because at
this stage customers do not know that you even exist yet! You are basically
saying, “ Hey look at me Iam here pay attention to me.”
The are two main digital marketing tools that are used for this
and these are social media and search engines .
(a) Social media
Social Platforms By Size
1. Facebook
2.7 Billion active users
2. Whatsapp
1.2 Billion active users
3. LinkedIn
700 Million active users
In your marketing you need the message to be exposed to as many
people as possible and as you can see above these people are on social media.
Social media pages, profiles and posts are also good at being found on search
engines like Google. On immediately getting people to see your message social
media is therefore, second to none.
Social Media Lead Generation
Tips To Remember
1. Optimize
LinkedIn profile headline
LinkedIn offers you a headline where you can place keywords to get
more views when people search for related queries. Make sure you add your niche
details so that relevant readers can find and connect to you.
Facebook posts that include images get around 120% more engagement
than posts with no photos. So make your images prominent and you are going to get
lots more likes, shares, comments and click throughs.
3.
Social prospecting
Involves
monitoring and / or searching social networks for signs of customer interest,
immediate and future buying intent. I use LinkedIn features like Network,
Messaging & Notifications to generate leads through social prospecting.
4.
Brand advocacy
Is when company staff leverage their own social media presence to share positive news, stories and insights about their company with their networks. Employees will be part of a team making blog posts. While some companies gives employees the license to create and promote their own content many companies establish guidelines or even supply appropriate content to employees. The aim is to expose the brand to as much people as possible and to help making it go viral.
(b) Search engines
Search engines are websites like Google and Yahoo that helps
internet user to search for information. It therefore, of paramount importance
that a website is optimized for search engines into order to have an advantage
in lead generation.
A programmer once told me he could improve my blog’s ranking on
Google for certain key words. When I asked him to explain how I discovered that
his methods were what Google call SEO spam or black hat methods that may
involve tricking the search engine into giving you a better search ranking for
certain key words. Google has invested millions for combating SEO spam that is
why they have developed software programs like Google Penguin. Being penalized
by Google is something difficult to fix. You may experience a short term gain
but eventually you will loose.
So which are the legitimate ways of improving your ranking on
Google Search ? A blog is best.
A Blog
Making regular “how-to” blog
posts attract search engines’ attention because search engines like latest
information that provides answers to users.
In my free course From Concept
To Profit: A New Product Digital Marketing Blueprint I teach how to create a
free blog for marketing purposes.
#2 Pre-qualification Of Leads
This is all about sizing prospects up for how well they fit with
what you have to offer. A lot of sales people often say if I can improve in one
area I will want to be a better closer and people always think that there are
ways to become more persuasive in closing and more manipulative but the reality
is that we fall into the trap of selling to prospects that just don’t really
fit with what we have to offer. There are good prospects out there but we waste
valuable time talking to bad ones and that time could have been spent finding
good prospects.
Why pre-qualification of leads is important ?
1. Time
is limited and valuable
You
only have 40hrs in the work week there is nothing you can do to add more hours
to the week. You can’t work beyond 40hrs but there is only so many hours you
can spend interfacing with prospects and every hour every minute spend with a
bad prospect is time wasted. To be successful you really want to get the most
out of that valuable time.
2.
Control is limited
You
can’t bully a prospect into moving forward and force them to say yes. So you
can’t control the prospects that you talk to meaning you can’t make them say
yes.
But what you can control are which prospects
you talk to meaning you can say “ Iam going to walk away from this prospect.”
You can control that and that can be powerful because its amazing if you are
able to determine which prospects to walk away from and which prospects to walk
towards and spend your valuable time with.
Being
judicious in this area and having scrutiny and intelligence.
So how
do you prequalify using digital or online tools ?
Use an
Opt-in Page
What’s
an opt in page ? Sometimes it is called a lead capture page, sometimes its
called a squeeze page its still the same thing its an opt in page. It’s a page
where your website visitors see a promise that says “Hey enter your name and e-mail
right here and you are going to get access to this free thing.” A person who
exchanges contact details for your free piece of value becomes a lead.
#3 Demonstration of value
Demonstration of value is about presenting what
you can do for the prospect. It is said you can’t sell to a prospect but you
can help them buy by showing them value. You shall need two things to
demonstrate value namely (a) a mailing list and (b) three pieces of free content
that you distribute.
(a) Mailing list
This is
a pre-qualified list of recipients who have opted in to receiving the value you
have promised at the opt in phase. You can use any service provider but I
prefer Google Contacts.
The
mailing list must be pre-qualified first because;
1. Service providers like
Google Contacts are very adverse to spam. If there are bed email addresses on
your list this will count against you.
2. You
will need to make extra money by allowing others promote on your mailing list
but this can be possible only if it’s a quality list.
(b) Three pieces of free
content or value
You share the free content three
times in a sequence.
So here is how you do it. To the aforementioned mailing list you send
the first e-book as promised on the opt-in page during lead generation. A
couple of days later you send a second e-book, a couple of days later you send
the third e-book, a couple of days later you finally send what is called a
sales e-mail.
Example
of value you can send is as follows;
E-books
In my
free training From Concept To Profit : ANew Product Digital Marketing Blueprint I teach how to create an e-book. If
you are interested please click here.
Videos
Videos
are powerful because people will watch and hear you at the same time.
Other
none online tools
Free
workshops and seminars
These
also are a great way for demonstrating value. From experience I can tell you
that I have gotten great business from my own free workshop titled Own Boss Entrepreneurship
Workshop .
Sales
visits
You can book a meeting
with a prospect and visit them at their place where you demonstrate value. In
sales visits and workshops how you are dressed will play an equally good role
in the successful demonstration of value.
#4 Closing
Closing is all about your Call To Action (CTA) which clearly
expresses how you want your customers to move forward after the customer
journey you have been through together and it should be expressed with a sense
of agency.
At this juncture you have sent them
all three pieces of free content under demonstration of value phase and you now
need to close. But how do you close online ?
Well you do this by writing the sales
e-mail although this requires copywriting skills these are skills one can
learn.
A sales email is where there
is nothing to do on that email except to learn about what you are offering and
to buy it.
#5 Delivery And Fulfillment
This is all about your product performing as promised. In order
for you to get repeat business, referrals or to cross sell your product must
perform as promised. It is said delivering quality is the greatest marketing.
#6 Cross Selling
This is an opportunity that comes after closing which helps you to
earn more money by selling something additional. Typically its called upselling
but its other variations are cross selling and down selling.
The fact that a prospect has bought from you demonstrate their
trust therefore you can leverage on this. If you have started by selling a
product you can cross sell a MLM business package or if you have started by
selling a MLM business package you can cross sell a product.
Conclusion
As unemployment rates shoot through the ceiling in Zimbabwe network
marketing is a huge entrepreneurship opportunity for thousands. Its providing a
source of income to many households across the country. Unfortunately, almost
everyone was trained for other professions as teachers, nurses, medical
doctors, legal practitioners etc. No marketing.
To this end I have created a free training titled From Concept To Profit : A New ProductDigital Marketing Blueprint for entrepreneurs like these. I have been there
and I know how frustrating it is to struggle in life yet having a great product
simply because you do not know how best to promote it.
So in order to be more effective by going a step beyond what this
blog post has already taught you about digital marketing register today for my
free training, From Concept To Profit :A New Product Digital Marketing Blueprint .
Course
Details
Tuition = Free
Method of delivery = E-Mail
Number of courses = x3 PDFs
Duration = Each PDF Is Less
45 mins read
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