How to use social media to promote a network marketing business (Forever Living, Green World, Phyto Science, AIM Global etc ?
This can cause you to leg behind, have poor sales, recruit less and indeed fail to achieve your goals like investing into a stand or car of your dreams. Fortunately, this blog post is going to help you out so that you plug knowledge gaps, perform better, sell more and eventually realize your dreams.
Last time I checked Facebook alone had over 2.7 billion active
users. This means you have access to a vast market from the comfort of your home.
Social media has gotten a lot of importance in recent years because of the
emergency of Covid 19 lockdowns that prohibited physical movement of people. Considering
that social media marketing doesn’t have printing expenses you will be able to
run campaigns at low costs and this will in turn lead to higher profits.
Here are other important considerations;
(1) Audience
Online marketing
– infinite
With digital
media the likes of Facebook, LinkedIn and other social networks can
help you to literally ensure that someone across the world sees the AD
depending with how you target it .
Offline
marketing – limited
Geographically
speaking only people who drive past the bill board will be affected by it.
(2) Targeting
Online marketing
– specific
Social media
help you with buyer persona so that you are able to target the right audience.
Offline
marketing – approximate
You can’t really
determine who is to see the bill board but estimate based on e.g how affluent
or not is the area .
(3) Customer
interaction
Online marketing
– feedback
Social media
gives customers a voice and allows interaction which is something valuable
because it helps to mold your campaign making it more customer centric.
Offline
marketing – delayed communication
If your
customers don’t like the AD they can’t tell you through the bill board but they
have to put a lot of effort in contacting you or they just stop buying your
product.
Common benefits
of social media – Social proof
Social proof isn’t new to
social media. It happens when we influence our friends to buy certain products
that we recommend to them. The implementation of this powerful concept online
is facilitated by such tools as likes and follow buttons. The likes and
followers on your brand helps to influence others into eventually becoming your
customers. Even online humans when they see others doing something they are
usually influenced to do it as well. This is the power of social proof.
So that social media marketing is important is not a dispute. What
you only need to do now is figuring out how to tap into the billions of people
on the networks. So keep reading because Iam going to teach you how to.
But before I do that let me introduce myself first. Iam Cain
Ndhlovu the founder of Sunrise Digital Marketing Agency in Harare, creator of a
free online training titled From ConceptTo Profit: A New Product Digital Marketing Blueprint, a blogger and I help startups and entrepreneurs
launch new products online so that they stimulate sales, become successful and
be able to live the life of their dreams.
Iam proud to teach about digital marketing because its
something I learnt on my own through experience. They say life is the best
teacher. You know how I got started it was after experiencing poor sales
results as an estate agent. I moved from one agency to another hoping to find a
change of fortune but thinks appeared like they were getting worse. I tried
this, I tried that but nothing worked until a friend introduced me to a blog.
A turning point …
The year 2014 was a turning point
because I managed to attract a client who would later pay me USD 1 000.00
commission after she read a blog article titled;
“ Financial
consequences of purchasing property from a seriously-ill seller and other
purchases to avoid ”.
This article
resonated with the lady because she had purchased a Harare house in Msasa from
a seriously ill seller. There was an outstanding balance. She decided to clear
the balance by selling a piece of land in Madokero.
I was very
excited about this. I continued to build my knowledge of a blog. I got better
and better until I begun getting clients who would want me do digital marketing
on their behalf.
In my years of
learning about digital marketing I discovered that social media has a certain
way of doing things you have to follow to be successful. Simply put it has
rules. Many people fail to get results from these digital platforms because
they do not follow the rules. To follow the rules you need to know them first.
Fortunately these are what Iam going to share with you below.
(1) Relevancy (know your audience)
Relevancy is all about knowing your audience which is your ideal
customer. Your ideal customer is that person who has purchased something from
you. A person asking for prices or expressing some interest is not your ideal customer
but is called a prospective customer.
It is important to know the difference between the two. You should
create a detailed description of your ideal customer and this description is
called a buyer persona. Amongst many other things a detailed knowledge about
the buyer persona will help you know about the social channels your ideal
customer hang out on. Is it Facebook ? Is it LinkedIn ? Is it both ? Is it
something else ? This knowledge advises you to launch your marketing only on
those platforms where your customers can be found.
Some customers are business people who prefer business oriented
sites like LinkedIn more than social oriented ones like Facebook. In fact you
may never find some of these people on Facebook despite its popularity. This is
your customer’s choice and it dictate your marketing. You will now have to
focus on LinkedIn for example and don’t worst time on Facebook because you will
not find even a single buyer there.(Or vice versa)
So this is what the issue of relevance and knowing your audience
is all about. Please know your ideal customer or audience first so that you
create a relevant campaign that will reach your customer where they are,
resonate with them and translate into sales.
(2) Consistency
Consistency revolves around the concept of content marketing.
Content marketing dictates that before asking a client to buy you should give
them value first. This helps to educate the prospective customer about your
product especially in terms of benefits and preemptively addressing objections.
Two of the key reasons why people do not buy.
Free value or content that you share ranges from e-books to
videos. In my free training From Concept
To Profit : A New Product Digital Marketing Blueprint I teach how to create these e-books and do content
marketing. If you are interested click here to register.
This content is shared on social media and email. It should be of
high quality and should be done consistently. High quality demonstrate that you
are not a second-rate outfit and consistency builds expectancy. People should
build the habit to look forward to your content. Not every piece of content you
share will resonate with a customer but he may find one that resonate in the
future. This is expectancy and you satisfy it by sharing free content
consistently.
(3) Timeliness
What ever you share on social media in the name of marketing
requires that you do it only during times when most people are online. For
example you cant share content at 2 am in the morning when everybody is asleep.
You must know the times when your target
audience is online. The times people go online differs for example with time
zones. If your customer is in another part of the globe its probably midnight
there when its day light where you are. Some people are busy with work certain
times of the day and even if they are active social network members on Twitter
or Whatsapp they are not available when busy. You must know all about this so that
you know the right time to post content so that you get engagement.
Common Mistakes
(1) Selling without sharing value first
On social media people are there to be educated and connect with
friends not to be sold unto. It is therefore, wrong to initially think of your
connections as a vast market ready for immediately exploitation. I strongly
advise that you consider being tactful in your approach. The best tactic known so
far is the one I have already talked about which is sharing value first before selling.
Create or find educational and relevant materials like e-books,
videos, blog posts etc that your audience can consume, enjoy and benefit from. Unfortunately,
most entrepreneurs bombard their network with product catalogues and similar
sales material without first giving value. This is a serious error.
If writing is your calling then you can consider setting up your
own blog from which you share articles thereby fulfilling the principle of
sharing value first before selling. My free training From Concept To Profit : A New Product Digital Marketing Blueprint also teaches how to create a
free blog using Blogger. If you are interested please click here to register.
(2) Zero conversion
Selling is process in which leads are converted to customers. You
must bear this in mind when you are promoting your products on social channels
so that you give due attention to conversion in your efforts.
To do this there should be a link within your campaigns so that
people are directed to an opt in page. An opt in page is a digital marketing
tool specifically designed for conversion. Sometimes it is called a lead capture page, sometimes its called a
squeeze page its still the same thing its an opt in page. It’s a page where
your website visitors see a promise that says “Hey enter your name and e-mail
right here and you are going to get access to this free thing.”
An opt in page helps you
pre-qualify leads so that you create a mailing list with only those people who
are likely to buy from you. People think to close you need to be manipulative
but the truth is to close you need to close first by having an opt in page in
your digital marketing.
Many sales people waste time
with bad prospects whilst good prospects passes by. You can effectively deal
with the problem of time wasters by creating an opt in page.
(3) Traditional marketing mindset
Traditional marketing is about trying to sell to everyone hoping
to find success through numbers. When it comes to digital marketing this
mindset does not apply because you need only those people who can convert to
customers. Its important to first purge the traditional marketing mindset when
you are using digital platforms for the promotion of your business in order to
succeed.
(4) Having unrealistic expectations
Sometimes this is caused by the assumption that online initiatives
have overnight results. Yes there are cases of exceptional success but these
are rare at best. If you are wise you don’t base strategy on exception but on
the rule. That rule is online success is built upon hard work and patience.
Conclusion
This article has touched on various terms like blogs, an opt in
page, mailing lists, e-books which might be knew to you. Maybe you have heard
about them but you do not know how to create them in order to have a digital
marketing campaign that has a positive impact. So how do you create them ? If
you want a more detailed understanding about these various aspects of digital
marketing you can register for my free training titled From Concept To Profit : A New Product Digital Marketing Blueprint .
Course
Details
Tuition = Free
Method of delivery = E-Mail
Number of courses = x3 PDFs
Duration = Each PDF Is Less
45 mins read
To register click register below.
Comments
Post a Comment