How to effectively enhance poor sales in a failing economy ?

The best way to meet your obligations like monthly rent, achieve financial goals like real estate investing, be credit worthy for easy access to vital capital like concessionary empowerment loans is successful sales. If your sales are good all your things fall into place! But as an economy fails many companies begin to find the going tough on the sales front unfortunately. This post however, will present three factors that can effectively enhance your sales in a failing economy. Not only do they work in a failing economy but also in one that is stable. If they can produce results under difficult circumstances then their results under better circumstances should be excellent!

1.Be innovative

Marketing and sales practise are an art. If innovation isn’t your best talent it may be worth while to hire or out source real talent. All marketing and sales tools like websites, social media pages, You Tube, blogs etc are totally nothing if there are no innovative ideas to run them. Many companies have websites and blogs but have no sales to show for it because there is no real creativity behind them and they do not become creative by themselves.

2.Use technology

Virtually all our clients are now present in the digital space one way or the other. The older ones (born before 1980 ) are called digital immigrants and the younger ones (born after 1980) are called digital natives. Everyone is now there folks including yourself. The following statistics are quite revealing.

Number of active users on some social networks to date

Facebook                                                     2 300 000 000

LinkedIn                                                           600 000 000

WhatsApp Messanger                                        1 500 000  000

So what makes you think you will have successful sales when you do not have an effective digital and social media marketing strategy. Whatever your size or business if you insist on marketing and sales the old way like flyers and billboards without integrating digital media in your campaigns then I am sorry to say that you are well on your way to extinction like the Dodo.

You must also note an important phrase in the paragraph above. This phrase is effective digital and social media marketing strategy .

Effective digital and social media marketing strategy means respecting the context of the platform you are using. For example there is a cardinal rule that says you can only sale to a person with whom you have a relationship. Please never pitch your product to a person in the first messages soon after you became friends on Facebook or connections on LinkedIn but have a relationship first. This is what is known as spamming . It wont work! Also note that spamming like colours also has its own shades some of these are SEO spamming and email spamming. Hope you are not a culprit with these also!

 3.Be open minded

The biggest stumbling block to successful sales for some individuals is themselves because they resist change. Did you know that even if you were at university as recent as two years ago the ways of satisfying marketing fundamentals you learnt then have drastically changed especially due to endless algorithm updates in the digital landscape. Do you know what is Google Penguin ? NO ! Do you know what is Edge Rank? NO ! So you see what I mean you are already behind in such a short space of time. I don’t have time right now to begin telling you about the effects of Google Penguin and Edge Rank to digital marketing. Ask me later I will tell you.  

Yes word of mouth marketing remains the best way but you should know that we now have e-word of mouth marketing. Prospecting remains fundamental in generating leads but you should also know that we now have social prospecting. Friend we now have new means to the end!

So the take home message for you here is that be an open minded person who is willing to continuously learn new things. This mind set is the only one that can make you a survivor in a fast changing world whilst your neighbours go into extinction like the Dodo. A Shona proverb says Kudzidza hakuperi  which if translated simply says Learning never ends!