Social Media, Multitasking Link To Memory Loss Worse Than Marijuana – University Of London. What Zimbabwean Entrepreneurs Can Do ?

 

The University of London has discovered that multitasking can cause memory loss. Memory loss is devastating to a high income career like entrepreneurship, digital marketing, coding, legal practice, medical practice, engineering etc because these depend on a brain in good condition. Any slight disturbance on the brain can mean you are no longer good for purpose.

 However, in this blog post I am going to share how entrepreneurs in Zimbabwe and elsewhere can solve the problem of multitasking.  

A good memory is a blessing in many ways. It allows you to invest in your self and no one can take this from you. Success in many other investments depends on what others do. For example shares depend on the company management. If you invest in your memory you have control and the more you invest e.g increased education the more you can earn. 

So losing memory is indeed a terrible thing. Continue reading I will show you what you can do prevent this.

But before doing this let me tell you why social media and multitasking are linked to memory loss. According to the Institute of Psychiatry at the University of London research indicates an increasing addiction to technology e.g social media, with people checking emails and text messages constantly when they should be paying attention to something else like a conference call. The constant barrage of messages, which researchers termed “infomania,” was shown to result in a 10-point decrease in IQ among participants. A 10 point decrease is more than twice what marijuana can do.  

Entrepreneurs multitask a lot. In Zimbabwe and else where many individuals run side hustles along side their jobs. In fact according to a leading entrepreneurship thinker Dr Alexander Osterwalder any company from the world’s largest corporation to a two person startup starting in your parents’ garage have a total of nine important areas in its business model an entrepreneur must attend to as follows;

 

(1) Value proposition –  What are you building and for who ?

(2) Customers – Who are my customers and why do they buy ?

(3) Channels – How does your product get from your company to your customers ?

(4) Customer Relationships – How do you get, keep and grow customers ?

(5) Revenue model – How does the company make money from each customer segment ?

(6) Key resources – What are the most important assets required to make the business model work ?

(7) Key partnerships – Who are the key partners and suppliers needed to make the business model work ?

(8) Key activities – What is it you need to be really good at ?

(9) Cost structure – What are the costs to operate the business model ?

 

So if you are a multitasking entrepreneur what you are simply doing is juggling these nine things all by yourself. Definitely its not practical and you will be exposing yourself to associated risk one of them being memory loss according to the University of London.  You should also consider opportunity cost.

 

What is opportunity cost ? I will simplify opportunity cost by giving an example.  Lets say you are trying to satisfy number (4) which is Customer Relationships by building a digital marketing system and you spend a lot of time every day trying to do this.

 

You continue doing this for year one, year two, year three, year four and year five. You spend five years trying to set up your digital marketing all by yourself struggling and trying to make it happen.

 

On the other hand what you could have done is hire an expert who could have short-circuited your success path. So that instead of spending five years struggling with it you spend just one year and you get the same level of success.

 

So what is the opportunity cost here for that person who spend five years?  The answer is he has lost those five years trying to struggle, trying to figure this out instead of spending one year plus some money to get the same level of results.

 

So the opportunity cost is he literally lost five years because he did not go and find help to help him in his journey which could have skyrocketed his results.  This is crucial my friend !

 

You see a lot of us are so stuck in our ways of thinking that we do not think of opportunity cost as to how big it is and how powerful it is.  We are only thinking of the immediate cost of something. For example the money charged.

 

Unfortunately, if money is the only way you measure anything then you will always be drowning in negative opportunity cost.  If money is the only thing you measure something you cannot think of long term value of anything.

 

If you are trying to build a business so that you realize the success you deserve as a hard working entrepreneur you have to value the opportunity cost.  Should you be spending five years of your life trying to figure it out all by yourself or should you hire an expert to help you do it in a year ?

 

This is a question you have to answer yourself.

 

Lets talk again about Customer Relations because its critical to entrepreneurs as they are keen on promoting a new product. If you are interested in skyrocketing your results in a short period of time in this area then you should engage my Outsourced Digital Marketing Services.

 

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