The first step towards online marketing success

Hello friends,

This is Cain Ndhlovu I am a Start-up Growth Consultant and creator of a three-part training series titled Start-up Growth Mastermind. If you haven't opted in for this amazing course on how to grow your start-up through online marketing please do so.

To opt-in click here Start-up Growth Mastermind. 

My mission is to help people like you namely founders; entrepreneurs; sales and marketing professionals; start-ups and CEOs with online marketing tailor-made for start-ups, business development and training services which help new enterprises breakthrough in the market so that you can realize your dreams like buying a house, a dream car or achieving anything significant in your life sooner rather than later.

Your dream

Now the million-dollar question is: How do you realize your dream of purchasing a house in a flourishing suburb, a piece of land, a dream car or achieve something significant in your life through your start-up? 

Using marketing and sales is one of the key ways for growing your start-up. I know people are involved in some form of online marketing to promote their businesses. I see a lot of adverts being made on social media e.g Facebook, LinkedIn, WhatsApp etc.

However, some people are being discouraged by the poor results they have been getting since the beginning of 2024. Failure to produce desired results or a return on investment (ROI) leads to loss. It is therefore, important to find out what was it that was causing problems so that you do not continue to repeat the same mistakes. There are many things that might have caused problems one of them is not doing it right from the start.

In online marketing how can we do it right ? Here is the answer: before doing anything you must first find out who your ideal customer is. One of the biggest marketing mistakes by businesses is attempting to be everything to everyone. As an entrepreneur you must avoid trying to be everything to everyone by targeting your marketing on a niche. This is a success secret for big companies too for example consider Microsoft it has a niche and its called software. Likewise you also should do niche marketing .

Knowing who your ideal customer is will also influence you to write customer focused content on your blog and website. This technic will help your website to convert visitors to prospective customers and eventually to paying customers. Do you have a website ? Here is a free solution if you want that site to perform instead of continuing being a white elephant.  

So to ensure online marketing success you must target a niche and this begins by first knowing who your ideal customer is. After you have known who your ideal customer is your campaigns on Facebook, LinkedIn or any social channel targets these particular individuals.

But how do you know who your ideal customer is ?

In order to know your ideal customer you must create a buyer persona. A buyer persona is a semi fictional representation of your ideal customer and its created by conducting interviews of paying customers and these are only those people who have bought your product or service.

To help you get started here are some few questions you can ask;

 Role

1) What is your job role? Your title?

2) How is your job measured?

3) What does a typical day look like?

4) What skills are required to do your job?

5) What knowledge and tools do you use in your job?

6) Who do you report to? Who reports to you?

Company

7) In which industry or industries does your company work?

8) What is the size of your company (revenue, employees)?

Goals

9) What are you responsible for?

10) What does it mean to be successful in your role?

 

Objectives

                                     11) What are your biggest challenges?

The End