Artificial Intelligence (AI) – Latest Must-Have Technology For Enhancing Start-up Growth
Welcome back again. I am Cain Ndhlovu
the Chief Executive Officer of Sunrise Start-up Solutions and creator of the
three-part free training series for you on Start-up Growth Mastermind. If
you haven’t registered for this flagship and amazing training yet please
click here to
do so.
Sunrise as the name suggests means a
bright new beginning. Inspired by this I help start-ups, entrepreneurs, founders
together with CEOs, sales and marketing professionals to grow their businesses
through outsourced online marketing services and to upgrade their online
marketing skills through training programs so that they become able to make
significant achievements in their lives sooner rather than later.
If you have a dream that one day your
start-up can enable you to buy a house, a dream car etc then that enterprise
should grow. However, online marketing is not the only way to grow your
business. In fact there are a total of three ways for growing your business
namely, attraction, optimization and retention.
Attraction is all about creating a predictable,
profitable, and consistent way of generating new customers. Optimization is
about maximizing the value your business generates for the customer. At any time, a
percentage of your customers are willing and want to buy more from you—they
need the right offers presented to them at the right time.
Finally, retention is
about increasing stick rate of each customer and enhancing the relationship
customers have with your business. This is what is called customer service. You
must strive to give your customers a wow product delivery experience by
over-delivering on your promises. You will be greatly rewarded through repeat
business and referrals.
Of the three lets talk about
retention. Now you might be wondering how can I give a wow product delivery
experience. Artificial intelligence (AI) is the latest must-have technology
that is helping start-ups across the world deliver quality to their customers.
Whatever your industry there are
AI-enhanced applications and software that are being developed
specifically for you. For my industry online marketing an AI-enhanced
application I am using is called Grammarly.
This app is very effective in helping
me correct my grammar and write clear English across all platforms I write on
from Microsoft Word to Blogger. As you know content writing is key for
online marketing therefore, Grammarly helps me produce high-quality copy and
helps to enhance my product delivery.
Amongst its many features, this app
enhances how a teacher marks attendance. The app has three portals – admin,
teacher, and student/parent. It runs on a browser as well as Android. Each of
the three people mentioned in the aforementioned categories downloads the app
onto their smartphones.
So if the teacher marks absent,
present, or late this will reflect in the student/parent portal. This means
parents instantly receive updates on their mobile phones pertaining to their
children’s daily school attendance. Children are the center of a parent’s world
so there is no reason this app can fail to help enhance product delivery.
Some apps or software are not
necessarily AI-enhanced but they are still good enough to do the job.
Again a big training Start-up Growth
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click here.
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