The best website or blog visitor generation strategy for small businesses and individual entrepreneurs.
A young entrepreneur |
By using
the word “best” I mean at least one very important thing which is “cost effective”. This means that within
a small player’s usually tight budget the best strategy must bring decent
results. One should also note that a
small player may not have a budget at all. This is also okay that is why there
is a name for it called frugality. But
despite the limited resources the issue here is that it is possible to generate
website or blog visitors who can be converted to paying customers by tapping three
biggest networks (by confirmed membership) namely Facebook, Linkedin and
Twitter. Irrespective of the importance of money, a lack of it cannot be a
stumbling block to your success!
Basic visitor generation strategy
These are
those simple things common in the aforementioned sites that they usually
recommended for members to get the best out of the networks. Over and above an
understanding of these one can then go to the next level which is building an
advanced strategy in order to beat his competition which is using the basic
strategy. But before this its wise to start with the latter and look at some of
those things that constitute it and how best to use them.
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1. Profile optimization
Given that your social media profile (Facebook, Linkedin and Twitter)
serves as the gateway to your primary web presence, it is wise that you have a compelling profile. How? Here
is how you can do it.
i) Headline wording
Social networks offer
a headline that describes what you do. So on the headline you must place
keywords pertaining your niche details like health
and wellness products distributor, freelance writer, lawyer specializing in
conveyancing and litigation, etc. This help you to get more views when
people search more related queries so that relevant readers can find
and connect to you. A link to your blog or site must be on your profile.
ii) Some social networks provides you
with what others in your industry are using so that you can take an idea from
there.
iii) Add your posts in the summary sections
Social networks especially LinkedIn provides you a summary
section just below your profile details. You must leverage it to place links to
your most appealing blog posts because a summery is one of the things a visitor
see when he or she visits your profile.
2. Status Updates
Status
updates are done on the home page of your account. With Twitter this is where
you tweet. Here is important advice on how you should use it.
i) Post
images with an optimum size of around 40kb
An image that takes up more space in the news feed boost visibility and
for this to happen it should be optimum size
that is not too small or too big. I
therefore, recommend a size of around 40kb.
ii) Ask questions
Questions naturally invoke a
response, don’t they? On status updates use curiosity-invoking
questions accompanied by a link to your blog or site.
iii) Posts your regular blog posts
If you have a blog and make regular posts you should also regularly post
such content as status updates. Doing this consolidates your audience on social
media as they will perceive you as reliable. When posting you paste a link of
your particular page and wait for the social network preview that must be
constituted by the main image and headline. Once there is a preview you delete
the https link before posting because
it does not look neat to be included in an update. The image should be the
optimum size (40kb) as recommended above.
Advanced visitor generation strategy – Brand advocacy
Brand advocacy
is when a center of influence like a close friend, relative, customer or
employee of a business “ proactively shares about the company to their networks
via social, word of mouth, email, or through content without any incentive
other than their love for the brand. You may have also seen or heard the term
“brand ambassador,” which is a pretty interchangeable meaning with a brand
advocate. But a brand advocate or “brand ambassador” will rep your brand, show
support, and even influence the buying habits of others.” Everyone Social
Advantage to
small players
As you may
guess the biggest advantage for small players is that brand advocacy is free or
almost free yet its very effective.
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