Dawn of a new era for small entrepreneurs !

During the 4 – 10 November week I changed the title of this blog to Sunrise Talk from The Story Of My Life. This is a realignment reflecting the dawn of a new era symbolized by the rising sun. This new era is about innovative digital solutions for small entrepreneurs. The economic challenges in Zimbabwe and else where are leaving many entrepreneurs haunted by the specter of bankruptcy as their small businesses daily face the threat of going under. For others the economy is just part of the problems which may also include other important business aspects like the need to scale an enterprise for the next level. The answer to these and other problems not mentioned is in innovative digital solutions which Sunrise Talk will be dedicated to provide through various formats like articles and videos. The talk of innovation will be from the standpoint of being resourceful or making do with what is there. Information that will be shared will be about how can entrepreneurs learn to tap into digital resources that are already available in their hands in order to transform their fortunes. Examples of these digital resources include social media e.g Facebook, Linkedin, Whatsapp, forums and the internet e.g blogs, open source software programs.

Social media

Social media basically is about people and these are potential customers. Social media is divided according to purpose for example there are sites that are strictly for business and others that are more casual or mixed. Facebook is an example of mixed and Linkedin is an example of those that are strictly business. Social media is very powerful because it creates valuable connections. Valuable connections like top government leaders but without bureaucratic hiccups and lucrative clients but without introducer’s fees for the middleman . The biggest question has been How can a small entrepreneur successfully prospect on social media? Sunrise Talk will be looking into these and other questions.

Internet

The internet provides a vast resource of life changing software that a poorly funded start-up can acquire for free. Competition is cut throat for internet businesses like Google, Yahoo etc such that they are forced to give away some resources free of charge in order to retain a clientele base.  In fact it is a widely used internet business model that corporations offer services for free and charge their premium versions. The free versions are never mediocre but good enough to give value addition for small entrepreneurs’ businesses. With innovative strategy these concessionary resources can transform small enterprises into ones of another dimension. Stay connect through email feeds (see follow by email above) because Sunrise Talk will also be looking into all these matters.   

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