How to boost sales for a multi level marketing business?

Multi level marketing (MLM) businesses are proving to be viable economic opportunities for individual Zimbabweans. The key to this success is the kind of individual support each entrepreneur get which primarily covers the sales process – a critical know-how lacking in many small entrepreneurs. This sales process is the bedrock of revenue generation and has five pillars in the form of steps namely; lead generation, qualifying, demonstration, closing, and delivery. However, I have seen that multi level marketing organisations do not cover all five steps in their support but only the last three which are demonstration, closing and delivery. Lead generation and qualifying is up to the individual entrepreneur .If you are into multi level marketing it is therefore, worthwhile to consider the following lead generation practices because they are effective and able to give a sustained flow of quality leads.

Social media page

A social media page helps you to cost-effectively gain brand awareness. The first thing that should happen before any sale is brand awareness which is the fact that people should  know that you exist.

Page likes, shares, and comments are some ways this tool helps your brand to be noticed by leads. The people who engage with your brand through these ways are helping your brand to be accepted by their own network of friends because of the later's trust in the former. What is more exciting is that all this commercial mileage is achievable at negligible costs.

 A business blog

Blogging for business is regularly creating need focused content like articles and videos on a blog with a view to create the image of industry authority within the thinking of your target audience and potential clients or leads. 

Trust is the life blood of any commercial relationship and this trust is best created through a blog. Therefore, prospects gained through a blog approach a business man or woman from a position of respect and they are easy to close. 

I remember how I gained a client during my real estate years after the client read an article I had written about the dangers of purchasing property from a seriously ill seller. The lady had bought a house from an ill elderly man and there was an outstanding balance that needed to be settled. She decided to immediately settle the balance and the money would come from proceeds of selling another piece of land she owned else where. My article made the issue an emergency and I its author gained a motivated seller!

Social prospecting

Social prospecting is searching social media for clients and opportunities. Its the digital version of physical prospecting because the world has gone digital. Its best to approach prospects and book meetings through social media because they are already active there. 

Professional networks like LinkedIn allows you to connect with the big man or woman directly which is more efficacious than indirectly through a personal assistant at the office.  LinkedIn is a gold mine with 600 000 000 professionals and being able to use it well is as good as getting a license to print money for a while! 

For sales people it allows the search for people using things like positions in organisations and this enable sales people to effectively pre-qualify not only in terms of decision maker but also of ability to pay, needs, and time.