Are entrepreneurs, salespeople, marketers and owners of SMEs your target market ?

 


Are you wondering about how best you can generate sales for your business ? Failure to generate sales is a death nail for any business because the business will struggle to meet its financial obligations like overheads and will eventually die. Having thoughts about how best to generate sales is therefore, noble so in this article I will share with you an effective marketing solution so that you improve your sales a.s.a.p .


Generating sufficient sales is key in facilitating the realization of your dreams. Isn’t it ? Just think about it. What makes you think that you will be able to purchase a choice investment, lovely real estate, a dream car through the vehicle of your business when the same outfit is struggling to pay its bills ? So what is this marketing solution ? To get started let me tell you the story behind it.

Well when I got started as an estate agent my property sales were not desirable. To improve them I ventured into digital marketing. Specifically, I started a blog called Property Matters News through the help of a friend. I wanted to do content marketing because I believed I could easily do it by leveraging on a writing ability I already had. However, I wasn’t sure if this could work but much to my surprise it worked and I managed to earn a commission of $1 000.00 in 2014.

It all started when I wrote an article titled,

 “ Financial consequences of purchasing property from a seriously-ill seller and other purchases to avoid ”.

This property article resonated with a Harare lady.

She had just purchased a Msasa house from a seriously-ill seller and there was an outstanding balance. After reading the post she decided to immediately clear this balance by selling another property which was a piece of land in Madokero .

I was the real estate agent she commissioned to do the new sale on her behalf.

To earn extra income I later started writing real estate articles for a young lawyer who had just opened a new legal firm and had conveyancing (the service of changing title deeds ownership) as one of his specializations. To get this lawyer I convinced him that content marketing was educational so it was an excuse to advertise. This was good news !

Why? Because the Law Society of Zimbabwe (LCZ) prohibits legal practitioners from advertising.  As a result small to medium legal firms struggle to survive in the face of cutthroat competition. 



With time I realized that not only new legal firms struggled to establish themselves in the face of pitiless competition but many other small to medium enterprises in different industries faced the same problem. I could help them through tailor made social media marketing solutions so I decided to set up another blog for budding businesses which I aptly called Sunrise Talk.

When we talk about budding businesses we are talking of people like entrepreneurs and owners of small to medium enterprises.

Since I shared social media marketing solutions like how to conduct an online product launch my content also attracted professionals like salespeople and marketers.

So many entrepreneurs, salespeople, marketers and owners of SMEs begun subscribing to my regular email updates and this allowed me to create a mailing list. This mailing list continues to grow even now.

In fact Sunrise Talk mailing list statistics as of 25 December 2022 are as follows;

Type of Members

Entrepreneurs, salespeople, marketers and owners of small to medium enterprises

Current Size

797 members

Growth Rate

10 new members per week

Rate of Content Distribution

Daily

Service Provider

Google

Source Of People

Facebook & LinkedIn


An effective marketing opportunity

Looking at the above statistics you can also see that there is an opportunity for effective marketing on Sunrise Talk for businesses whose target market is made up of entrepreneurs, salespeople, marketers and owners of small to medium enterprises.

Effective marketing is targeted marketing. Targeted marketing is all about knowing who your ideal customer is and where to find him or her.

Ideally to do this you must first create what is known as a buyer persona which is a representation of your ideal customer. To create a buyer persona you conduct an interview and ask several questions about things like their age, industry, position in company, goals, motivations, social channels they joined etc.

After successfully creating the buyer persona you must go onto social media to search and find  these kind of people. But this is not the end because after finding them you need to device a clever way that makes them voluntarily share contact details like email addresses.

Otherwise you can end up spamming them if you acquire their contact details without their consent and begin sending unsolicited emails. This will land you in hot soup with service providers like Google.

To be frank with you this activity demand lot’s of time and specialized knowledge both of which most do not have.  So to save you from this hassle and at the same time ensuring that you access your valuable target market if that target market is made up of entrepreneurs, salespeople, marketers and owners of small to medium enterprises I have got a solution.


My solution

I can help you reach your target market cost-effectively by giving space for your post on my blog Sunrise Talk. This is a service I call Copywriting Service.

Here is what you get with Copywriting Service.

Benefits

Quality sales copy written on your behalf (ghost writing ) by an expert so that you enhance its ability to convert leads into sales and also be able to save your own time.

Ready access to target market in order to enhance the conversion rate.

Availability to search engines which enable your post to appear as search results.

Features

Copywriting done on your behalf also known as ghost writing in order to save time and compensate if you lack the skill.

Copywriting is writing sales copy that has a focus on selling a product and advertising like sales email, brochures, landing pages, blog posts etc.  Copywriting employs special technics that are proven to work.

Blog post with text and accompanying image which enhances chances of ranking better on search engine results through keywords.

Renting space on Sunrise Talk for a month thereby giving access to target market.

Price

$60 only for 30 days

To buy please submit your details today.


Submit Details


NB. Please note that there is a 5% discount if you buy within 7 working days of receiving the relevant email !

 


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Disclaimer


This site is made available for educational purposes only as well as to give you general information and a general understanding of issues herein covered, not to provide specific advice. Its content should not be used as a substitute for competent advice from licensed practitioners.