Profitable online marketing website for small businesses with small budgets!

If you are a small business owner and you are planning to have an online marketing campaign here are four special guidelines that should assist you like special lens in getting a profitable website for this wise effort. Of course the first guideline is affordability simply because reasonable costs for setting up the website are the first line of defense in as far as the protection of your profit is concerned. The other three are customer focus, visitor-to-customer conversion and disruptive technological capabilities. A prospective website should at least meet these primary guidelines and if one is to shop around a blog is the best in this regard amongst all website types.

A closer look at the guidelines

Lets take a closer look at the guidelines and see why they are a legitimate framework. Taking these as our newly found lens we later look on why a blog is the best qualifying candidate.

1. Affordability

The best way to describe this factor is through one word - cost-effectiveness. This means getting quality performance even for a price that may be lower than what the market is charging elsewhere. Getting a bargain does not necessarily mean you should in turn receive mediocrity. Quality performance should be defined in terms of the other three guidelines namely; customer focus, visitor-to-customer conversion and disruptive technological capabilities.

2. Customer focus

With online marketing customer focus should primarily be in at least two areas namely; communicating with your target audience using content designed in a way that appeal to the way they would like to consume it and attracting visitors to your site by reaching out to them where they like to be. Online, people like to consume content through ways like watching videos or reading a need-focused article and your content offering MUST be in such formats. Online, people like to be on search engines such as Google and social media like Facebook, Linkedin so your website MUST be optimized for search engines and highly sharable on social networks.  

3. Visitor-to-customer conversion capabilities

One important question that should be answered is how does website visitors turn into customers ?  This is the role of visitor-to-customer conversion capabilities like opt-in pages because web visitors do not just turn into customers by themselves. All profitable websites have software installed and dedicated only for converting visitors to paying customers.

4. Disruptive technological capabilities 

This is technology of the present and the future that completely changes how things have been done. For example Whatsapp Messager is the best known disruptive technology now because it has changed how people communicated in the SMS text market. The advantage of using disruptive technology is in that tomorrow you will not have to part with cash on major upgrades of the time. The technological world is changing very fast and many are losing money because of this.

A look at a blog through special lens

1.Affordability

Different blogging facilities are available to meet different budgets but without compromise on performance. Free and effective third party software is available to perform various strategic functions herein mentioned and this in turn help in lowering the costs of this important technology.

2.Customer focus

A blog is able to post content in various formats like images, Gifs, text and integrating with YouTube for videos. Your target audience has a wide range of options to choose from in their interaction with your content. A blog has a capability unique only to it and known as its trademark which is the ability to create fresh pages any moment. This makes blogs a darling of search engines like Google since the later has an appetite for the latest. It also has wonderful social media plug-ins that enable its readers to share favourite content with friends on networking sites. Furthermore, a blog’s search engine optimization capabilities are automatically switched on the moment its template is set up and this serves the layman from headaches.

3.Visitor-to-customer conversion capabilities

Opt-in pages require strategic know how and programming so they can come at a cost not negligible. However, there are free software available by other parties which can also do an excellent job for those with small budgets. For example pop up widgets can be installed and these’ special effect in visitor-to-customer conversion is in that a moving object attract the eye better than a stationary one.  

4.Disruptive technological capabilities

 A blog is part of the Web2.0 revolution which is new web creation technology being used to set up sites where users can interact with the site.  Web2.0 sites’ search engine optimization and connectivity to all major social networks are next to none. Its wise for those who already have other website types to also incorporate a blog in order to enjoy these advantages.