6 Benefits of a blog for start-ups, entrepreneurs and small businesses.

Are you having these challenges?

1. Looking for a cost-effective online marketing tool.

2. Your closing of sales deals is poor 

3. Struggling to get capital

4. Failing to meet financial obligations, paying your bills etc.

5. It seems your dreams (starting or expanding your business, buying that car or house etc ) will continue as mere day dreaming.

About Author

Cain Ndhlovu is a start-up and entrepreneurship consultant and founder of Sunrise Consultancy which is a start-up in Harare Zimbabwe. He has helped start-ups and entrepreneurs in sectors like MLM, construction, architectural design, and merchandising consultancy to cost-effectively use internet tools like blogs, social media (Facebook, LinkedIn, Twitter etc) in marketing so that they have sustainable sales and income. His expertise was refined by experience helping start-ups and entrepreneurs in the real estate sector particularly property players like estate agents, conveyancers, and property developers.

Me too

In 2007 a friend called Thando helped me to get employment as a sales negotiator at an estate agency. The remuneration wasn’t desirable because it was a commission only arrangement that meant no sale no income.

A Zimbabwean economy that was nose diving and the company’s poor marketing conspired to hit hard on my sales. This meant I had to make personal marketing efforts to survive. I tried many things that included taping into a high school passion. At high school my passion was writing poems and my master piece titled Wilderness Wanderer talked about a beautiful girl in search of true love. I didn’t write love poems for prospects though but e-books.

Having seen that my e-books where good and their content could help me get leads if put on the world wide web Thando again helped by introducing me to a blog.  So in 2012 I create a property blog which I called Property Matters News  .

 

The Results

A turning point happened in 2014 when I earned Usd 1 000.00 with the amazing help of my new tool. It all started when I wrote a blog article titled, “ Financial consequences of purchasing property from a seriously-ill seller and other purchases to avoid ”. This title resonated with a Harare lady who had just purchased a house from a seriously ill seller in Msasa. The content of the post helped to persuade her into selling a piece of land in order to settle outstanding balances with the seller of the house. You can guess which estate agent she chose to handle the sale of this land – it was me. So the blog was very helpful not only in lead generation but also in demonstration of value by positioning me as an expert in the eyes of a prospect.

Today marks the beginning of how I will help you get a free blog. Thando did this for me for free so I will do it also for you for free!

But what is a blog ? A blog is a type of a website that is very effective for promotional efforts like content marketing which involves adding value to the market through things like articles, videos, infographics etc. A blog is amongst other types of websites which have different purposes on the internet, examples of these sites are search engines (Google, Yahoo ), e-commerce sites (Amazon), classifieds (classifieds.co.zw).

To get started setting up your blog I will first need to show you six benefits of a blog for start-ups, entrepreneurs and small business.

But before talking about the benefits I got some important information to quickly look at with you which help cement the belief that online marketing is the way to go. You see effective marketing is based on going where people are as opposed to waiting for those people to come to you today these people are now on social media and as you can see above they are in billions and easily accessible.

 

6 Benefits of a blog for start-ups, entrepreneurs and small businesses

 

1. It’s a cost-effective marketing tool

According to the lean start-up idea by Silicon Valley serial entrepreneur Steve Blank start-up success is based upon being able to assess the needs of customers and meeting that demand using the least amount of resources possible. A lean start-up running on a small budget characterize our emerging enterprises and a cost-effective marketing tool is exactly one of the things that are needed under these circumstances. Here are some of the things that makes a blog cost-effective; 

Get a full article through a free e-book. Send a request to tsmylife16@gmail.com. You will not only get an e-book for this article but the first e-book in its series. The series is as follows;

e-book (1): 5 Key features of profitable online marketing for start-ups and entrepreneurs.

e-book (2) : 6 Benefits of a blog for start-ups, entrepreneurs and small businesses.