Do you have a new product, service or company ? Here is how to break into the market !
A journey of a thousand miles is begun by one step ! What this means is that in
order to accomplish great things you have to begin from somewhere. How you
begin matters because it determine how you finish. This therefore, takes us to an
important question, “ How do you get started marketing a new product, service or
company ” In this article I will answer this by telling you about the best marketing
method for a new product, service or company called a launch.
People will not buy from the shelve a product they do not know about. So you can not market the way established brands do if you have a new thing. You have to use a marketing method specially crafted for new products called a launch. A launch has many benefits like (1) Creating awareness (2) Improving reputation (3) developing new business leads (4) generating more revenue . But how do you conduct a launch ?
Well before the advent of the internet entrepreneurs conducted a launch through off
line methods that used off line media like road shows, print newspapers, bill boards
etc. However, with growing accessibility to the internet as always reported by
POTRAZ Zimbabwe’s telecoms regulator and with more and more people
consuming information on smart phones an online launch prove to be much more
beneficial than an offline one.
Myself as a penniless school leaver trying to sell real estate I discovered that online
or internet based media as a cost effective solution. In 2014 online media helped
me make a sales breakthrough by assisting me to earn $1 000.00 worth of
commission after posting a blog article titled Financial Consequences Of
Purchasing Property From A Seriously-ill Seller And Other Purchases To Avoid.
But this was not all because the internet also helped me reach another milestone
when I discovered a product launch guru called Jeff Walker whose practical
wisdom helped me reach higher heights. Jeff Walker is an internet millionaire who
made his millions through successful online product launches and has been
generous enough to share his winning formula in his New York Times Best Seller
titled Launch. In his book he talks about his product launch formula which uses a
buzz campaign on social media to launch a new product.
A buzz campaign uses blogs and social media, tools I have been using effectively
as early as 2014. I have even invented my own social media based prospecting
technic called script prospecting. Putting together my experience and innovations I
have therefore, developed a free training The Linkedin Connections Converter
Special to help you implement Jeff Walker’s great ideas about a launch. The
Linkedin Connections Converter Special comes as Part 1, 2 and 3 to help you
learn more please visit my article titled Coming soon … below.
Online Vs Offline Launch
Comparing an online launch to an offline one really comes down to comparing the
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